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Will the Chinese go for high-end e-scooters? Niu sells 20,000 in 15 hours.

Rohan Malhotra

Chinese e-scooter startup, Niu, concluded its latest flash sale in 15 hours selling 20,000 units of its flagship N1 model and bringing in 100 million RMB.

Niu is an e-scooter startup based in Bejing aiming to produce superior two-wheeled vehicles for the China market.

To date Niu has sold a total of 41,000 vehicles in 3 flash sales spaced out over 3 months. Niu also maintains a crowd funding record on JD.com raising RMB 72 million through the sale of 15976 units.

Niu targets the high end e-scooter market and offers two different models: a 3999 RMB model providing up to 80km per charge and a 4999 RMB model providing 100km per charge.

China has presently the largest e-bike market in the world with sales for 2014 numbering 18 million.

A majority of the bikes on Chinese roads are heavy relatively inexpensive e-scooters equipped with lead acid batteries. Common problems associated with lead-acid technology include weight and relative size, with equivalent modern Lithium-based batteries able to provide commensurate amounts of power at both half the size and weight.

China is one of the largest producers of lithium batteries in the world with Chinese firm BYD estimated to produce half of all the world’s batteries for mobile phones and laptop computers.

Niu utilizes improvements in battery technology and bike design to offer an e-scooter with high quality components and an accessible price, something it believes will help it sell to consumers. Its scooters feature hub motors designed by German componentry firm Bosch and detachable 10kg lithium-based batteries, able to be carried by a diverse range of people.

(feature photo from toodaylab)

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