Alibaba’s Double 11 shopping day gala was the most watched TV program in China last night. According to Kuyun Eye, a TV ratings organization, the live broadcast of Alibaba’s Gala was watched by 28.4% of the television viewing population, far exceeding any other program on air at the time.
At the same time, Alibaba released some interesting stats on the weirdest shopping trends in China. For example, which city bought the most bikinis, which age group bought the most long underwear, and which city bought the most acne treatment products.
Think you know Chinese consumers? Take our infographic quiz and find out!