On Wednesday, Vipshop.com, one of China’s leading online discount retailers, released its unaudited third quarter 2015 financial report on its official website.
According to the report, Vipshop’s net revenue saw a 63% increase to RMB 8.67 billion (USD1.36 billion). Its gross profit also increased by 63% to RMB 2.16 million.The increase is mostly attributed to the increase of total active customers, total orders and to increasing revenue contribution from mobile platforms.
The number of active customers in the third quarter of 2015 increased by 48% to 14.6 million. The number of total orders in the third quarter of 2015 increased by 58% to 44.8 million.
Despite the 63% increase of both total net revenue and gross profit, Vipshop’s RMB 8.67 billion net revenue is still lower than the anticipated number of RMB 9 billion, due to the decline of sales in Q3.