Tencent’s QQ instant messenger and 21st Century Fox announced their strategic cooperation on Thursday, the China Broadcasting Network reported.
QQ has produced an emoji package with its penguin mascot dressing in Matt Damon’s space suit. The downloads totalled 1.5 million within three days, according to Peng Jiaxin, Vice President of Tencent.
21st Century Fox has produced blockbusters like Avatar, Titanic, and Life of Pi, which were wildly successful in China. Li Dan, General Manager of the marketing department of the Tencent Social Networking Group, said QQ messenger and the latest 21st Century Fox movie The Martian both appeal to a huge amount of young viewers. There will be chances for closer cooperation in the future, said Li.
