Ipinyou, a Chinese programmatic buying demand-side platform (DSP) and big data marketing platform, has announced its return to the Chinese domestic capital market by removing its variable interest entity (VIE) structure and completing its RMB 500 million (USD 78 million) funding at the same time, reported Tencent news portal. This is the highest single funding for China’s ad technology firms.
This round of financing is jointly led by several state-prefix funds: China Mobile Innovation Industry Capital, the Beiguang Wenzi Gehua Fund, and Shenzhen Capital Group. Ipinyou plans to accelerate its programmatic layout in mobile, TV and outdoor terminals and may go public in 2016, according to the founder and CEO of Ipinyou, Huang Xiaonan.
Ipinyou, founded in 2008 in Beijing, is a market leader of Real Time Bidding (RTB) and DSP in China. According to research organization Analysys China, it took up 59.8% of market shares in China’s brand-programmed purchasing in 2014.
