Infographic: smog leads to “anxiety shopping” on Taobao

GMV Taobao healthcare

On Tuesday, Alibaba’s online marketplace Taobao released a report on the shopping habits of Chinese people. According to the report, Chinese customers are more likely to purchase health products when influenced by current events. Taobao found that people tend to buy more air purifiers when media and authorities report smoggy weather. The sales records on Taobao indicate the periods when the GMV (Gross Merchandise Volume) of air purifiers and oxygen bars saw significant boosts.

Read more about air purifiers and air pollution monitoring apps on AllChinaTech.

AllTechAsia Staff

AllTechAsia is a startup media platform dedicated to providing the hottest news, data service and analysis on the tech and startup scene of Asian markets in English.

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