Richard Yu, CEO of Huawei’s Consumer Business Group, made his new year remarks on Thursday, claiming that the company’s sales income, which was mostly from smartphones in 2015, is expected to exceed last year’s by nearly 70% to total more than USD 20 billion, with more than 100 million smartphone shipments in 2015.
Yu said the goal for Huawei is not just to survive in 2016. The crucial problem is how to quickly expand its overseas market and achieve a bigger success. In China, the question is how to enhance its leading advantage by reaching more higher-end consumers to surpass Apple. At the very least, Huawei must meet its goal of taking 15% of the smartphone market, which will let the company not only survive but also increase profits drastically.
Yu also predicted that in the next three to five years, most phone manufacturers will fade from the stage. He said that Huawei will be among one of the two or three survivors, and if Huawei makes solid progress in 2016 and 2017, it will become one of the most important players in the world.
“In the future, intelligent terminal operators will be more intelligent and diversified, and we will build our expertise to cater to consumers’ needs with regards to daily life, entertainment and working environment,” Yu said.
“Our products must be easily accessible and give consumers the best experience. Thus, mobile Internet and household products need to serve the needs of customers. Wearable products will be the next big trend, and we should be able to provide the most practicable solutions for on-vehicle devices, household products and beyond.”