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Mobile app analytics firm App Annie raises USD 63M in Series E funding

(Screenshot from App Annie)
(Screenshot from App Annie)

App Annie, a mobile app analytics company, closed a Series E round of USD 63 million in funding on Thursday.

The majority of the investment is from new investor Greenspring Associates, along with existing investors e.Ventures, Greycroft Partners, Institutional Venture Partners (IVP) and Sequoia Capital. The company has raised USD 157 million in financing to date.

The nearly six-year-old startup will use the new capital to improve and further scale business operations. App Annie currently has 15 offices with 425 employees spread across the globe in places like: Amsterdam, Beijing, Hong Kong, London, Moscow and New York, along with its headquarters in San Francisco.

“It is clear to everyone now that apps are eating the web,” Bertrand Schmitt, Co-founder and CEO of App Annie said at a company press release. “This funding will allow us to further scale our business, accelerate the development of our industry-leading products and continue to build out brilliant teams that deliver vital data and insights to help develop the global app economy.”

More than one million apps use App Annie to track their performance and the mobile app analytics company operates on a freemium business model. The App Annie product, Store Stats, offers free market data on apps across different app marketplaces, and “Intelligence” is a paid product for app makers to track the performance of their competitors.  

App Annie has over 500,000 registered members and 94 publishers, including Tencent, Baidu and Cheetah Mobile.

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