Site icon AllTechAsia releases strategy in response to new tax regulations

China’s second largest e-commerce platform released its main strategy for baby products on Thursday, one day before China’s new tax regulations for cross-border e-commerce came into effect.

Its strategy covers quality, community and individualized services. First, will use both its quality control system and third-party quality inspection system to ensure product quality. Also, JD aims to build a community by setting up Mamabang, a platform to help mothers make purchases. In this online community, users can watch videos for advice, read e-magazines on child-rearing and communicate with other experienced users to get help. Users will be able to access the community through and related apps.

For individualized services, JD’s strategy is to sell various kinds of scrapbooks for kids on their website to help mothers record the growth of their children.’s promotion on baby products. Photo from

According to Chinese research company iResearch, ranks first in baby product sales in 2015, surpassing Alibaba’s Tmall. sold 40.3% of the milk powder sold from January to October, while Tmall sold 27.7%.

China’s new tax regulations for cross-border e-commerce will eliminate the previous tax exemption for goods under RMB 50 and limit tariff-free single purchases to RMB 2,000, which will drive up the price of several categories of products including baby products and cosmetics.

Under the new tax regulations, the tax on imported baby products will increase 11.9%, which could pose a challenge for cross-border e-commerce. But “in the long term, it’s beneficial for law-abiding e-commerce platforms. has confidence it can expand its business in this field,” said Feng Yi, the vice president of, at a press conference on Thursday.

(Top photo from

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