Guangzhou-based wearable device maker Lifesense told AllChinaTech it unveiled five products including a newly-launched strategic brand, mambo watch, at a product launch conference in Guangdong last Wednesday.
Lifesense’s first smartwatch, mambo watch, attracted most of the attention at the conference. It features a one-inch OLED touch screen and a USB battery charging design. It has a heart rate monitor that automatically detects the user’s heart rate when resting and doing sports. Other features include a pedometer, a calories-burned calculator and the ability of the smartwatch to record stats and generate a professional report recommending health solutions for the user.
If the user’s phone is connected with the watch, they will be reminded with vibrations when calls or messages come in. Yet more features include a sleep monitoring system that detects and analyzes the quality of the user’s sleep, waterproof capabilities and a battery that lasts five days between charges.
To compete with market rivals including Fitbit Surge, priced at USD 210, Apple Watch, and Garmin Vivoactive, mambo watch has adopted a low price strategy to attract users in China. The watch is now priced at RMB 399 (USD 60).
“The first batch of 3,600 watches sold out in five minutes on Chinese leading e-commerce platforms including Tmall and JD.com,” said Tom Huang, COO of Lifesense. “And the supply of the mambo watch has fallen short of demand in China where the overall orders have surpassed 40,000.”
Huang, formerly Apple’s Operation & Channel Director in Greater China, explained that Lifesense will focus on exploiting the domestic wearable device market, and won’t exclude the possibility of selling their watches overseas.
Apart from mambo watch, Lifesense launched four other products worth noting. A smart blood pressure monitor, i8, the winner of the iF Design Award at CES 2016, measures blood pressure with high precision. Additionally, three different smart scales were released that analyze the health data of different groups of people according to their weight.
Huang said that the company is cooperating with large medical institutions to establish communities that will provide healthy and convenient services to people managing chronic diseases. It has also started strategic cooperation with cloud computing service provider, UCloud, to build a cloud platform for smart and healthy living.
Lifesense was founded in 2002 and is casting its eyes on two fields: smart wearable devices and mobile healthcare. According to research firm IDC, in Q4 2015, Lifesense ranked second only to Xiaomi in China’s smart wearable devices market.
Huang also told AllChinaTech that the company is currently waiting for official authorization so that they can submit an IPO. The specific timing for going public is not yet known.
(Top photo provided by Lifesense )