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Robin Li to focus on AI, driverless cars after Baidu restructure

Chinese search engine giant Baidu’s CEO issued an internal letter on Wednesday announcing that Baidu has restructured its operations to focus on key businesses.

Baidu will set up a new search company by integrating its search services business group (SSG), its mobile services business group (MSG) and its online-to-offline business department Baidu Nuomi.  

“We emphasize collaborative innovation and resource integration, so we built the new Baidu search company aiming to deliver more fruitful results for the internet content ecosystem and the internet services ecosystem,” Li said in the internal letter.

“We have been researching AI for years, integrating deep learning technology into our major  businesses, and we have confidence in our emerging businesses including internet finance, autonomous cars and open cloud computing,” he added.

Baidu has appointed Xiang Hailong, the former manager of SSG, as the president of its new search company.

President Xiang Hailong. Photo from

“Besides working closely with Hailong, I will focus more on emerging businesses as well as the internet content ecosystem, internet services ecosystem and the internet finance ecosystem,” Li said.

Baidu has restructured its business several times in recent years. In 2011, Baidu restructured its operations into four divisions: the sales division, commercial operations division, user products and technologies division, and commercial products and technologies division. In February 2015, Baidu restructured its business into three major groups including SSG, MSG and the emerging business group. It also launched its internet finance services group in December.

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