Xiaomi registered a new official Weibo account named Xiaomi VR on Saturday, which is undoubtedly a message to the world that the company has made full preparations to enter the VR industry.
At Xiaomi’s annual meeting on January 15, Xiaomi’s CEO Lei Jun announced that his company is planning to set up a Xiaomi lab, with aims to first enter the robot market and the VR industry.
Later, after the completion of the Xiaomi Mi5 release conference in late February, Tang Mu, the general manager of Mi WiFi Routers, and Huang Jiangji, a cofounder of Xiaomi, made joint efforts to establish the Xiaomi lab.
“We sincerely give our invitation to those tech pros who are willing to work on the future of advanced technology,” Huang posted on his Sina Weibo. “Let’s begin our journey in the VR industry.”
Current job postings at the Xiaomi lab include 3D designer, director of product experience and senior graphics software engineer.
In China, there are generally four types of companies that have entered the VR industry: startups, internet giants, video streaming/gaming platforms and smartphone manufacturers.
Among smartphone manufacturers in China, Xiaomi is a latecomer in the VR field. Many cell phone manufacturers including HTC, Huawei and LeEco have already unveiled their VR products.
Last Friday, Huawei released its first VR headset at the Huawei P9 release conference in Shanghai. LeEco unveiled its first VR product, Cool1, in Beijing last December and invested tens of millions of dollars in Chinese VR device maker, Ling VR.
(Top photo from cnblogs.com)