China’s Homejoy-like platform listed on the New Third Board

Leading home-service platform 1Jiajie announced on Wednesday that it has been listed on China’s New Third Board.

By the end of last year the platform had nearly three million registered users with almost 30,000 orders for home cleaning services per day. In addition, the platform’s company cleaning services launched in the second half of 2015 gained over 10,000 company users within three months.

Cleaning services for homes and enterprises are its two major business blocks. Home cleaning services are usually offered on weekends as the platform’s users are mostly office workers. For home cleaning services, money changes hands between clients and cleaners, while 1Jiajie doesn’t charge either party for using their platform. This has resulted in continuous net losses since its founding in 2012. But 1Jiajie’s commission fees on company cleaning services are bringing in considerable income. With steady growth, the company is expected to break even within 2016.

After completing its Series C financing of several hundred million RMB last July, CEO Yun Tao said that the company has two goals for 2016: improve services while enlarging the team and build its value-added services.

The platform recruits cleaners and offers standardized training. Value-added services on offer include organic cleaning of nondurable goods and deep cleaning. For enterprises, it offers various services ranging from caring for plants to supplying afternoon tea.

The company’s key strategy lies in creating a one-stop platform that aims to offer services and goods, serve families and companies, and link clients with product suppliers. For instance, cleaners are encouraged to promote sales of nondurable cleaning-related products.

The Chinese home-service industry is considered a RMB one trillion market with many players to split the pie. Besides 1Jiajie, other notables include Shanghai based Yunjiazheng and Beijing based Ayibang and Guanjiabang.

(Top photo from Baidu)

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