LeEco’s EV subsidiary confirms new COO

LeEco announced that Zhang Hailiang, the former vice president of SAIC Motor, joined LeSupercar, LeEco’s electric vehicle subsidiary, as the COO and president on Monday.

SAIC Motor is one of the four largest state-owned Chinese automakers. Zhang has worked for SAIC Volkswagen, which is a joint venture between Volkswagen Group and SAIC Motor since 1994. In 2014, he was appointed vice president of SAIC Motor and was responsible mainly for its  sales and services division.

Jia Yueting, the CEO of LeEco, confirms the new COO on his Sina Weibo. The right is Zhang Hailiang.

“LeEco has built its whole business ecosystem, and I will grow its Chinese business based on my work experience in the traditional auto industry,” Zhang said. “I want to push the transition of the traditional auto industry after I resign my post.”

LeEco announced in December 2014 that it was establishing a business ecosystem that would integrate content, applications, devices and vehicles among other things. It unveiled its first concept car, LeSEE this April. During this period, the company has adopted a series of strategies to boost development of EVs. One strategy has been to attract executives from the traditional auto industry to join LeSupercar.

Ni Kai, one of Baidu’s self-driving project directors, joined the company for developing driverless cars at the end of last year. The former manager of Infinite China, Lu Zhengyu, has joined LeSupercar, and former General Motors vice president Ding Lei became LeSupercar’s co-founder, global vice chairman and Asia Pacific and China CEO.

LeEco unveiled its all-electric concept car, LeSEE, at the 2016 Beijing International Automotive Exhibition on April 25.

(Top photo from Jia Yueting’s Sina Weibo.)

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