China’s largest smartphone maker Huawei launched the new Honor 5C at the Global Mobile Internet Conference (GMIC) Beijing 2016 on Thursday. The company aims to profit in the low-end smartphone market.
“The Honor 5C is our first Honor smartphone launched in 2016. And this the first time we have put our logo ‘Honor’ on the front side of our handsets,” said Zhao Ming, the president of Huawei Honor, at the conference.
Besides the notable change in appearance, Zhao claimed that the 5.2-inch Honor 5C is the first smartphone to use a Kirin 650 processor in China. It has a 3,000mAh battery and a fingerprint scanner on the back.
“Large battery capacity does not necessarily mean long duration,” Zhao said, claiming the Honor 5C can last 1.34 days on one charge, even for heavy users.
However, the phone’s 2GB RAM and 16GB ROM are under average for the price, though the 13 megapixel back-facing camera and eight megapixel front-facing camera are about average.
Honor smartphones have contributed a lot to Huawei’s smartphone shipments in 2015. According to a January report by American research firm IDC, Huawei ranked third among the world’s top five smartphone vendors, with 106.6 million shipments in 2015.
“We shipped 40 million Huawei Honor smartphones globally in 2015, a 100% increase on 2014,” said Zhao.
The Honor 5C is offered in three colors and priced at RMB 899 (USD 138). There is also a dual 4G SIM card version priced at RMB 999. Both versions can be pre-ordered on Huawei’s official online store Vmall.com, China’s leading e-commerce platform Tmall, and leading retailer Suning.com. The Honor 5C will go on sale on May 5.
AllChinaTech has a media partnership with GMIC. AllChinaTech is a startup media platform dedicated to providing timely news and analysis on the Chinese tech industry in English.
(Cover photo courtesy of GMIC)