Tencent, Intel, and Haier jointly unveil TGP BOX at CES Asia

Tencent, Intel and Haier jointly unveiled the Tencent Games Platform (TGP) BOX at the International Consumer Electronics Show (CES Asia) held in Shanghai on Wednesday.

The TGP BOX is called the Blade. Haier was responsible for the console’s hardware production, while Intel provided an advanced computing platform and innovative technologies, such as Intel sensing and smart home technology. As one of the world’s largest game operators, Tencent provided system development, game content import and incubation.

The first Blade BOX looks like a sports car. It is equipped with TGP BOX mode and a Windows 10 operating system, with a sixth-generation Intel core i3 /i5 / i7 desktop processor. In TGP BOX mode, players can not only quickly download or update massive games from the game store, but also start a local game or live stream gaming sessions. So far, the TGP console has imported many Tencent games, such as League of Legends, FIFA Online 3, NBA 2K, Monster Hunter, Need for Speed, etc. In addition, the platform will also introduce more high-quality games from third-party developers this year.

As one of Tencent’s four online platforms, Tencent Games is an internationally-known online game developer and operator, and is recognized as the largest online game community in China.

Tencent’s game lineup includes Journey to the Fairyland, Dungeon & Fighter, QQ HUAXIA, and Hero Island. In 2014, the online game revenue of Tencent grew 28% to USD 2.14 billion, with revenue growth driven by a diverse portfolio of smartphone games. Revenue from PC client games also contributed to the increase, driven by growth in key genres. Social network revenue also grew by 32% to USD 856 million.

Data from online statistics portal Statista shows that global shipments of game consoles amounted to 49.63 million in 2015, and is expected to reach 53.04 million in 2016. With the increase of per capita income and the popularity of electronic equipment, the Chinese game market has entered an explosive stage of development in the past two years. According to game research institute Newzoo, China has 173.4 million gamers, the highest number in the world, and 65% of these are paying players. Relatively low average spending places China number two in global rankings based on total game revenue, just behind the US.

(Top photo from shafa.com)

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