OnePlus to seek an addition to its market share with the USD 378 OnePlus 3

Ibo Fung in Shenzhen

Chinese smartphone maker OnePlus unveiled its new flagship smartphone, the OnePlus 3, in the southern Chinese city of Shenzhen on Wednesday. It aims to reshape product quality and user experience over their previous models.

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Pete Lau, founder and CEO of OnePlus. Photo by Ibo Fung.

“We want to make the OnePlus 3 the best Android smartphone ever,” Pete Lau, founder and CEO of OnePlus said at the launch party.

The specs of OnePlus 3 confirmed AllChinaTech’s earlier predictions. The OnePlus 3 is powered by a Snapdragon 820 processor at 2.2GHz and it has 6GB RAM and 64GB ROM. It has a 5.5-inch AMOLED screen. It is the company’s first full metal-body smartphone. It has a 16 megapixel back facing camera and an eight megapixel front facing one. Its fingerprint scanner is placed in its home button. It supports all three network service providers in China.

OnePlus was founded in Shenzhen in 2013 by Lau, who was former vice president of China’s leading smartphone maker, OPPO.

OnePlus has launched three smartphones before the OnePlus 3, but the sales of the OnePlus 2 smartphones were not as high as the sales of the OnePlus 1. According to data by the research firm IDC, OnePlus did not reach the list of top 5 smartphone brands in China when ranked by market share in 2015.

OnePlus has used a proactive and outgoing marketing strategy to promote itself both home and abroad, and so far it has achieved mixed results. Shanghai-based Chinese Tech newspaper IT times reported data from CounterPoint Research showing that OnePlus 1 sales during the first three quarters of 2015 in India – one of the most hungry markets for Chinese smartphones – was around 300,000. OnePlus’ 2015 global sales target was set for three million.

“We made some mistakes last year, but we won’t allow such things to happen to the OnePlus 3 smartphones,” said Lau at the press conference.

OnePlus made a blind sale for the OnePlus 3 last Monday, when 1,000 OnePlus 3 smartphones were snapped up in literally one second, priced at USD 456. Interestingly, the real price was not announced until the launch party on Wednesday.

OnePlus 3 comes in two colors, and is priced at RMB 2,499 (USD 378). It will go on sale on the company’s official website and China’s second largest e-commerce platform, JD, this Thursday morning.

(Top photo by Ibo Fung)

AllTechAsia Staff

AllTechAsia is a startup media platform dedicated to providing the hottest news, data service and analysis on the tech and startup scene of Asian markets in English.

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