NetEase, China’s leading game maker and news portal, announced on Tuesday at the 2016 NetEase Future Tech Conference in Beijing, that it is setting up its own virtual reality (VR) platform, Dream Lab.
Dream Lab will perform two roles: it will connect partners of NetEase to share VR resources, and it will serve as an incubator for VR contents.
“We believe that VR technology is the future,” said Simon Zhu, senior director of NetEase Games. “And we’re breaking boundaries so that the future arrives sooner.”
NetEase News have used VR technology for projectsm including the VR report on transportation in China during the Spring Festival, the VR guide of the Great Hall of the People, and the documentary-like report on the 30th anniversary of the Chernobyl disaster.
NetEase is one of the first 10 major game developers supporting Google’s VR platform Daydream, and the launch event of its own VR platform Dream Lab further indicates the importance that NetEase attaches to VR.