ChinaJoy, known for being Asia’s largest gaming and digital entertainment exhibition, is held annually in Shanghai. It’s also known for a “bonus” point: its showgirls are hot. No wonder the expo attracts tens of thousands visitors, mostly male IT engineers, who might have forgotten why they went there in the first place.
Building upon the strict dress code last year, this year’s is made even stricter. We handpicked some of the requirements as follows:
Approved costumes are not allowed to be modified in private;
Costumes must not look transparent or expose too much flesh, and underwear must be covered;
For backless dresses, the bare back part must not extend down to or below the waist;
Costumes must cover the navel, and miniskirts or short pants must be long enough to cover the hip;
Male cosplayers must wear more than a brief, a boxer, or similar, upper body must not be naked, and the “v line” must not be exposed;
No intimate contacts are allowed between male and female cosplayers.
Last year, any showgirl who revealed “more than two centimeters of cleavage” would be fined USD 800, and USD 1,600 for any “vulgar poses”. The requirements this year are apparently even stricter and more detailed.
Below are netizen comments on the Chinajoy dress restrictions, taken from China’s largest social media platform, Sina Weibo:
“These girls will wear more clothes than the audience.” — Xue
“(The restriction) is not bad. Otherwise people would mistake it as an adult product exhibition.” — FreeLaber
“The show girls have not enough to show now.” — Ding Lichen
“It’s driving away the audience who didn’t come for games.” — HeimijunRy
“It doesn’t matter. I come to see Sony and Microsoft. I don’t care about the show girls.” — ACGlunhui
Heather Wang contributed to the story
(Top photo from Baidu Images)