English words banned in mobile games in China, Netizens jeer and complain

Mobile game developers in China have recently encountered difficulties getting their games approved by authorities, merely because there are English words in the games.

A regulation by the State Administration of Press, Publication, Radio, Film and Television of The People’s Republic of China from July 1 has banned English words in games.

Developers have expressed their frustration, especially given that even words like “mission start”, “mission complete”, “GO” and “Lucky” are not allowed in the user interfaces of their games.

Even traditional Chinese characters and words implying violence are also prohibited. The Chinese authorities have “suggested” that game developers replace them with simplified Chinese characters.

The regulation has caused strong reactions among Chinese netizens. Here are some comments from Sina Weibo users:

Why is “CCTV” (China Central Television) in English?

–RenxingzizupaoEX

Arabic numerals should also be replaced by Chinese one, two, three…

–Wudashu

By the way, programmers should write the codes in simplified Chinese too.

–yiroyi

The Chinese authorities have previously forbidden CCTV from using English words or abbreviations including NBA, GDP, WTO and CPI in broadcasts, interviews and subtitles in 2010. However, English has somehow found a way back.

(Top photo from games.renren.com)

 

AllTechAsia Staff

AllTechAsia is a startup media platform dedicated to providing the hottest news, data service and analysis on the tech and startup scene of Asian markets in English.

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