NetEase Cloud Music, an online music platform created by China’s leading portal NetEase, announced on Monday that it had attracted 200 million registered users, a 100% YoY increase.
Founded in 2013, the platform claimed that it had over 10 million licensed songs, and more than 1,200 musicians had registered accounts on NetEase Cloud Music. There are currently about 80 million song lists built by users, with an average of 4.2 million new song lists added every day.
NetEase Cloud Music is also known as a platform for music commentary. There are about 200 million music comments on the platform, making it the largest music commenting community in China. The volume of comments on Clear Sky, a song by famous singer Jay Chou, reached the phenomenal number of over 680,000.
“We have transformed the way users listen to music. Currently 50% of registered users read music comments while listening, ” said Ding Bo, Vice President of NetEase Cloud Music.
The two-year-old platform is a latecomer in China’s online music market.
Nevertheless, it is quite popular among users, with its user-built features like music commentary and song lists, and with its exclusive songs by individual musicians.
NetEase Cloud Music’s major rival is Tencent, which owns the largest online music business after the company merged its digital audio business with China Music Corporation (CMC) . QQ Music, the music subsidiary of Tencent, claimed to have over 800 million users last September, according to Tencent Tech.
(Top photo from https://pixabay.com)