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Four VR/AR labs in China! NetEase lays out blueprint for games

Asia’s largest gaming and digital entertainment exhibition, Chinajoy opened in Shanghai on Thursday. China’s leading portal and game developer NetEase exhibited its ideas on games at the exhibition.

“I heard people talk about the death of computer games and the winter of mobile games when I was here last time. But NetEase has been doing well, and the industry is still alive and kicking,” said Ding Lei, founder and CEO of NetEase, in his speech at the exhibition.

According to Ding, NetEase’s high level independent research and development has allowed the company to develop games that are effective and sophisticated. This has brought the company good results in both computer and mobile games.

On the existing problems of the Chinese games industry, Ding said: “It’s just hooligan behavior to take IP to other fields as soon as you have tasted its sweetness in one particular field.”

He said that NetEase is focused on users’ long-term trust and word of mouth, rather than its immediate profits.

The company showcased its partnership with Google’s Daydream VR in Google I/O 2016, and has built four VR/AR labs in China, in Beijing, Guangzhou and Hangzhou.

As to NetEase’s future plans for games, it will bring MineCraft, a famous game published by Microsoft, to China. Its cooperation with a top VR content company will be announced in August, according to Ding.

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