NetEase doubles down with IP deals for its streaming platform

NetEase News, the news arm of China’s leading portal NetEase, on Wednesday released its strategy for online live news streaming. Given the popularity of NetEase, this could change the way audiences and readers access news and information. So what is their strategy?

Firstly, employees themselves will produce live streaming contents, aiming to improve quality, and create more widely viewed programs. NetEase News will send correspondents around the world as part of this.

NetEase News says live streaming is at the center of its efforts to transform itself.

“Live streaming is bringing a revolution to news portals, and to the way we provide information to our users,” said Li Li, CEO of NetEase Media Group.

Secondly, NetEase News will partner with teams and companies behind well-known programs, so that these popular programs will be live broadcast on NetEase News’ live streaming platform. In what was named the “Top 100 Partners Project”, NetEase News will select and reward 100 partners to be part of its platform.

Ultimately, streaming is one of the hottest formats for using intellectual property to make money over the internet.

NetEase live streaming programs have attracted some audiences. About 1600 live streaming shows are broadcasted on the platform per month, with over 60 million viewers for each live streaming program.

As the tastes of the live streaming audiences becomes more diverse, NetEase News will produce different live streaming programs that will meet the changing demands of the industry.

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