By the Young Entrepreneur Council
How to Run an A/B Test
“The “tech” in an A/B test can be as simple as adding Optimizely to your site. At its core, Optimizely allows you to compare two or more alternatives to figure out which is the best choice. In all companies, but especially startups, data wins. Present your ideas with data that validates them and you’ll have a ton of success helping your company grow.”
– AARON SCHWARTZ, Modify Watches
“Learning basic HTML using some of the free tools available on the Internet will save you a lot of heartache moving forward as you will be able to understand the basic structure that goes into building applications and websites. You’ll likely not be able to code anything from scratch, but you’ll be able to manage small changes here and there and speak intelligibly with your technical team.”
– REZA CHOWDHURY, AlleyWatch
“Understanding website traffic, including the nuances like demographic information, behaviour analysis and the SEO bringing in visitors, can go a long way to prove your worth in a startup environment.”
– BROOKE BERGMAN, Allied Business Network Inc.
“The ability to organise and structure projects or tasks and to break everything down into cohesive units is essential when working for a startup. Fire up a tool like MindMeister and start playing around with different mindmaps. From organising website infrastructure to creating marketing plans to allocating resources on projects, mindmapping is an essential tool in the startup world.”
– MARCELA DE VIVO, Brilliance
Survey Software and Customer Feedback Tools
“All companies need customer feedback in order to improve their products and services so that they can grow. Surveys are a great way to ask your customers what they like or don’t like about your brand and how your products or services can be improved. Companies like Qualtrics and SurveyMonkey offer free survey tools that can be integrated with your website or email provider to supply valuable insights.”
– ROBERT DE LOS SANTOS, Sky High Party Rentals
Visual Data Plotting
“Sharing data across teams is essential for startups — and works far better when it doesn’t mean combing through black-and-white Excel columns. Some intermediate mastery on mapping data visually will go a long way in communicating wins and losses.”
– SAM SAXTON, Mylen Stairs
Photoshop and InDesign
“These are skills that would mostly be outsourced and cost the startup a lot of money. If there’s any one skill that’s needed now more than ever I would say it’s graphic design. It’s almost impossible to learn that without knowing a little about HTML. As a matter of fact, it’s even better to know how to create web friendly graphics that can later be used on the company’s social media and in-web content.”
– CODY MCLAIN, SupportNinja
How to Use a Few CMS Platforms
“You need to learn how to work a few content management systems like WordPress, Squarespace, or Joomla. This is useful if you are starting your own venture, working for a small business, or just to share content online. It’s an easy skill to learn that doesn’t require intensive training. These days a website is the new business card, so it’s something that shouldn’t be ignored.”
– KUMAR ARORA, Aroridex, Ltd.
“Folks who work for startups should know how to fully utilize data analysis software, whether it be Excel, SPSS, or STATA. In addition, the ideal startup employee should be able to think creatively about data like a scientist and answer questions that haven’t even arisen yet. Bringing new insights and interpretations to the table will greatly increase the value of the metrics you collect.”
– FIRAS KITTANEH, Amerisleep
The Young Entrepreneur Council (YEC) is an invite-only organisation comprised of the world’s most promising young entrepreneurs.
This article, entitled “9 essential tech skills anyone interested in startups should learn” originally appeared in e27.