Photo editing apps locked in a fierce competition in China with Butter Camera securing USD 3 M, & more

Photo editing app Butter Camera receives USD 3 M in Series A+ round

Butter Camera

Founder: Si Ri

Founded in: 2014

Financing status: RMB 20 million (USD 3 million) Series A+ financing in 2017

Butter Camera is a photo editing app that features adding captions to photos to better express users’ emotions. Users can add poems or write interesting words in the captions. In addition to that, the app provides filters to beautify photos. Once photo enhancements are done, users can share the edited photos on social media. Butter Camera was founded in 2014 in Beijing, and has more than 18 million users with 1 million daily active users.

Butter Camera previously received financing from Sequoia Capital and Infinity Venture Partners. This Series A+ financing round was led by Decent Investment. The company will use this fund to enhance its algorithm technology to automatically beautify photos and expand its marketing plans.

Outdoor sports equipment startup EDCO receives USD 3.8 M in Series A round

Screenshot from
Screenshot from


Founder: Chen Xiao

Founded in: 2013

Financing status: RMB 26 million (USD 3.8 million) Series A financing in 2017

EDCO is an outdoor sports equipment startup that aims to meet growing consumer demands for healthier lifestyles with its sports products and services. The startup sells outdoor sports equipment online and offline, and has 13 offline stores so far. Its main products include hiking, camping and skiing equipment. A Beijing company founded in 2017 by Chen Xiao, Chen worked in the sports industry for more than 10 years and has previously worked in Anta, Pathfinder, Kappa and other sports companies.

This Series A financing round was led by Chenhai Fund, and joined by Ameba Capital which also invested in EDCO’s Pre-A round. The funding will be used to expand its marketing team to enter bigger markets.

(Top photo from

Kaikai Shi

Kaikai Shi writes for us. He holds a bachelor's degree in Biotechnology at Zhejiang University. His interests are in new technology and reading. Kai believes that new technology will change the world we live in, and is trying to engage himself in this process.

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