Trending 24-hour convenience store Today acquires Series A+ funding, & more

24-hour convenience store Today receives USD 4.4 M for Series A+


Founder: Song Yingchun

Founded in: 2008

Financing status: RMB 30 million (USD 4.4 million) Series A+ financing in 2017

24-hour convenience store Today on Wednesday secured USD 4.4 million for its Series A+ round to open more franchise stores with more partners across China.

Today is a 24-hour convenience store enterprise that opens convenience stores in China selling fresh food. Its convenience stores open all day long and sell breakfast, bread, various fresh food and so on. It wants to attract mainly young customers as its convenience stores are usually located near offices and shopping districts. In addition, the company has invited web celebrities and fashion insiders to endorse its brand.

A Wuhan company founded in 2008, it has so far opened over 200 round-the-clock convenience stores in China with average daily sales of more than RMB 12,000 per store. It also has its own fresh food factory and logistics system so that it can supply its convenience stores more efficiently.

The retail business has franchise deals with its partners to open new convenience stores, and provides commodities and management services for its existing partners. Meanwhile, it charges 4 percent of revenue for its existing partners.

Today previously received financing from Sequoia Capital for market expansion, and this Series A+ financing round was from an undisclosed group of investors. The capital will be used to open 200 new franchise 24-hour convenience stores with more partners in 2017.

Big data based marketing platform DataMip receives USD 4.4 M for Series A+

Photo from
Photo from


Founder: Zhang Jie

Founded in: 2013

Financing status: RMB 30 million (USD 4.4 million) Series A+ financing in 2017

Big data based marketing platform DataMip on Wednesday secured USD 4.4 million for its Series A+ round for market expansion and talent recruitment.

DataMip is a big data based marketing platform that provides big data services for companies in the retail, fast-moving consumer goods, and e-commerce sectors to help them make better marketing decisions.

It collects data from Taobao and then analyzes data under multi-dimensional models including consumer purchasing power analysis, population segmentation, personalized goods recommendation, automatic marketing activity rules, and so on. With these data analysis, it hopes to help customers make better marketing decisions to boost their sales and repurchase rates.

Founded in 2013 in Shanghai, DataMip’s team has more than 30 members that have mainly worked for some famous big data enterprises before. It has hundreds of customers including Unilever and Pechoin.

This Series A + financing round was from Tianhong Asset Management and Yuanlong Investment. The company plans to use the fund for expand its market to gain more enterprise customers and also recruit more talent to build an advanced technology team.

(Top photo from

Kaikai Shi

Kaikai Shi writes for us. He holds a bachelor's degree in Biotechnology at Zhejiang University. His interests are in new technology and reading. Kai believes that new technology will change the world we live in, and is trying to engage himself in this process.

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