South Korea’s largest web portal, Naver, announced its launch of ‘Naver TV Creator Studio,’ an application that allows users to create video content and manage their own Naver TV channels.
In the past, the process of registering as a content creator and uploading videos was complicated. Users had to make an operator account, separate from their own Naver ID, solely for Naver TV channels. If a creator wished to broadcast live, they needed to go through a consultation process with the company.
With the launch of Naver TV Creator Studio, those who want to become a content creator in Naver TV can click ‘Naver TV Channel’ at the bottom of the Naver TV service screen to check the standards and apply for a channel. They can simply use their existing Naver ID and easily upload Naver TV videos, check statistics and views, set up ads, manage copyright, and play live videos. In particular, users can change the type of advertisements embedded in their content, such as a pre-advertisement, an intermediate advertisement, or a post-advertisement.
For channels which have more than 1,000 subscribers, creators can live-broadcast anywhere, anytime. There are various extra features to enhance creators’ experience, allowing them to pre-rehearse, schedule events for broadcasts into calendars, and interact with viewers in real-time during live broadcasts.
Naver TV’s ‘star creator,’ which is a creator with more than 10,000 subscribers, will be given access to global transmission of their content through V Live, global live video service, and will even be allowed to expand their own IP business.
Han Myung Sook, CEO of Naver, said, “We will make it easier for video creators to operate their own channels and connect with more users. Naver will truly become a technology platform.”
Last year, Naver TV introduced an online terms and settlement system to enable its affiliates to smoothly distribute and manage content, and has expanded its statistical functions to facilitate content performance analysis. In addition, the Multitrack Creator–a tool that allows users to encode videos taken at different times, places, and angles, and organize tracks in the order they want–will be opened to allow each creator to customize content and take advantage of multitrack formats.
(Top photo from Naver website)
This article, entitled “Korea’s largest web portal makes it easier for users to create content”, was written in Korean by Minjung Kim of Platum, edited by AllTechAsia.