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EasyRewardz raises USD 2 M in Series A for its enterprise loyalty and consumer rewards platform

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Customer engagement platform EasyRewardz secures USD 2 M for Series A


Founders: Angad Singh, Sapan Kadakia, Soumya Chatterjee and Tejas Kadakia

Founded in: 2011

Financing status: USD 2 million for Series A round in 2017

Gurgaon-based enterprise loyalty and consumer rewards platform EasyRewardz has secured USD 2 million in a Series A funding round. The investment was led by TransContinental Venture Fund with existing angel investors Jitendra Gupta, Founder of Citrus Pay, and Vinay Chatlani, Co-founder & CEO of Soch. With this deal, Ashesh Shah, founder of TCVF, will also join EasyRewardz’s Board of Directors.

Venture Catalysts angels – Jagdish Gothi of Kamdhenu Retail; Vikas Kapoor of Rivoli Fashions; Nitin Bardia of AT Jewellers; Ankit Kankariya of Sumeet Jewellers; Akash Gajwani of Diaa Global; Amit Agarwal – among others also participated in this round.

EasyRewardz was founded in 2012 by a group of co-founders that includes Angad Singh, Sapan Kadakia, Soumya Chatterjee, and Tejas Kadakia.

EasyRewardz is an enterprise loyalty and consumer rewards platform. It provides program design and strategy for clients and helps offline merchants identify and retain loyal customers, as well as acquire new customers. Also, it helps online platforms increase customer engagement and contextualize discounts. Its analytics platform helps brands build personalized conversations with consumers. EasyRewardz’s clients include local and international brands in India, such as Pizza Hut, The Body Shop, Haagen Dazs, Kotak Bank, and Ratnakar Bank. The startup claims that there are more than 75 brands on its platform covering over 3,000 stores with a four-million membership base.

The startup will use the newly raised investment to expand its business in local and international markets, as well as broaden and accelerate product development.

Other players in the enterprise customer engagement space include InLoyal, m’loyal, Qwikcliver, and others.

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