Internet services and retail analytics startup I2e1 secures USD 3 M for Series A
Founders: Satyam Darmora, Nishit Aggarwal, Gaurav Bansal, Maanas Dwivedi, Ashutosh Mishra, and Anugrah Adams
Founded in: 2015
Financing status: USD 3 million for Series A round in 2017
Delhi-based internet services and retail analytics startup i2e1 (Information To Every One) has raised USD 3 million in Series A funding round led by Omidyar Network. The investment also saw participation from Auxano Ventures, 3one4 Capital, and others.
I2e1 was founded in 2015 by a group of co-founders that includes Satyam Darmora, Nishit Aggarwal, Gaurav Bansal, Maanas Dwivedi, Ashutosh Mishra, and Anugrah Adams.
I2e1 is a big data-driven online retail analytics startup with internet network services. It offers clients connectivity to high-speed internet services. By collecting data from its internet services, I2e1 provides retail analytics and customer relationship management solutions that enable clients’ business growth. The startup tracks real-time in-store and near-store customer footfall, records customer dwell time and customer repeat rates, and provides industry insights. Additionally, it provides various individualized metrics like repeat visits, purchases, as well as spending potential analysis. The startup claims to offer clients a 30% increase in return on investment.
The startup will use the newly raised investment to scale up existing operations and launch a mobile application.
(Top photo from 699pic.com)