BCA Korea (BCA) announced that it has successfully attracted a USD 4.2 million investment from Hyundai Investment Partners. With this investment, the two companies will cooperate in strengthening distribution and marketing support for foreign cosmetics brands in the Korean market and securing their status as leading businesses in the industry by expanding their infrastructure.
Beginning with the launch of Germany’s number one makeup brand, ARTDECO, in 2010, BCA has supplied many international makeup brands as their sole distributor, such as Revlon, Catrice, Wet N Wild, and Essence in the domestic market. The brands offered by BCA include Olive Young, Watson, and others, which are all being sold in local stores of leading H&B channels nationwide.
In addition to its offline business, BCA is strengthening its position as an online platform business. The company has recently opened the first beauty crowd sourcing platform Murmur in Korea, which provides consumer-oriented brand experiences, allowing consumers to launch their own brands and evaluate products.
BCA Korea plans to launch a variety of new businesses and strengthen its platform business strategy based on the investment made by Hyundai Investment Partners.
（Top photo from 699pic.com）
This article, entitled “BCA Korea attracts USD 4.5M in investment from Hyundai Investment Partners”, was written in Korean by Platum, translated by Flitto, edited by AllTechAsia.