Billy Wei

Billy Wei is our columnist. She has rich experiences in both media and marketing industry, building projects related to consumer insight, digital marketing and business strategies in Nielsen and WPP. She co-founded a green kitchen brand for eco-friendly kitchen solutions before. She holds a BA in MIS and MBA at the National School of Development of Peking University.

WM Motor Vs. Nio

Nio targets a high-end, niche market, aiming to be the Tesla of China. WM Motor has its eyes on the mass market and has made its EVs more consumer-friendly.


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