LeTV explores the electric car business

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By Wendy Tang

LeTV CEO Jia Yueting has announced on Sina Weibo on Thursday that former General Motor Vice President Ding Lei has joined LeTV as the company’s Supercar co-founder, global vice chairman and Asia Pacific and China’s CEO.

Jia said Ding will lead the Supercar global team to enter an era of Internet with electrical cars, in hopes that the Chinese car industry can surpass Europe, the U.S., Japan and South Korea.

Ding has been working on a new energy car project prior joining LeTV and he will bring this project into his new job, NetEase reported.

The news came a day after LeTV announced its investment in Dian Zhuang or charging station in English, a new energy vehicle charging integrated service operator.

Jia told NetEase that the investment is the first step in LeTV’s car business.

NetEase reported Dian Zhuang’s O2O (online-to-offline) operations include navigations, reservations, payment and sharing capabilities. In addition, it has set up charging stations and smart charging equipment.

At the same time, LeTV has released a new smart car UI system called LeUIAuto. LeTV’s new chairman Liang Jun said LeUI Auto is an entry-level product for any Internet-linked car system, according to NetEase.

The system is ready to work with other products such as communicating with smart TVs and smartphones.

(Photo from LeTV CEO’s Weibo Account)

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