Chinese chauffeur service provider UCAR announced on Monday that it has reached a comprehensive strategic cooperation agreement with Alibaba.
A spokesperson from UCAR confirmed to AllChinaTech that UCAR and Alibaba are partnering up to develop e-commerce for automobiles, big data marketing, big data for public transport, cloud computing, high-precision mapping, and smart automobiles.
Contrary to an earlier rumor saying that Alibaba invested RMB three billion (USD 461 million) in UCAR for 9.8% of its shares, the strategic partnership does not include an investment, and Alibaba has contradicted the rumor.
UCAR has made a series of moves in market expansion and new product launches. In addition to a function designed for pregnant women that was launched in March, a new service tailored to party-goers was introduced on Friday. This “party pick-up” feature enables users to set an event’s time and location on the UCAR app before sending it to WeChat friends, who then click to accept the invitation for a UCAR pick-up. The organizer can either pay for their friends or choose to go Dutch.
UCAR is also about to launch a new membership system. Users are now sorted into four levels according to their mileage credits, which can be acquired not only by using UCAR, but also by inviting friends to use UCAR services and by sharing UCAR coupons. Various privileges are granted to different levels, adding some fun to the app.
UCAR is now second only to Didi in terms of premium car-hailing, dominating 39.9% of the market share, reported Roland Berger.
(Top photo from Mnw.cn)