Fashion-tech startup StyleCracker raises undisclosed amount for pre-Series A
Founders: Dhimaan Shah, Archana Walavalkar
Founded in: 2013
Financing status: Undisclosed amount for undisclosed round in 2017
Mumbai-based fashion-tech startup StyleCracker has raised an undisclosed amount for pre-Series A funding round from Bollywood actress Alia Bhatt, along with a consortium of investors. Reportedly, the investment made Bhatt and other investors pick up a 35% stake in the startup.
StyleCracker was founded in 2013 by Dhimaan Shah and Archana Walavalkar. Shah, a graduate of Northwestern University, previously was a director at Indian luxury real estate company Isprava. Prior to that, he worked as an analyst at HSBC Global Banking and Markets in the U.S. Walavalkar previously was a costume designer at Dharma Productions, a leading production house in the Indian film entertainment industry. Before that she was a fashion editor at Vogue, the world-renowned fashion magazine.
StyleCracker is an online personal fashion styling platform. It offers and delivers curated, personalized boxes with clothes and accessories to its users according to their taste, budget, and body type. Besides individual services, StyleCracker also provides corporate styling workshops. It designs and manufactures uniforms specifically for employees according to a company’s brand image, and it provides soft skills training for employees, like interpersonal and communications skills. Additionally, the startup provides gifting solutions for companies based on budget or occasion.
Commenting on the investment, Shah, the co-founder & managing director of StyleCracker, said, “We are like style advisors for our customers. We are already seeing 60-65% repeat business, and this fundraising will help us to scale up.”
Currently the startup only provides services to female users. “But very soon we will also launch similar products for male consumers. Everyone needs a stylist,” Shah added.
(Top photo from StyleCracker Twitter)